This is the Privacy Policy for calidogstyle.com and associated apps. Some of our other sites and services have their own policies, and there is more about how to find these below.

We use your personal data for many reasons, from understanding how our users engage with our products and services to informing our marketing and advertising. These are the main reasons why we collect and use data about our users:

  • To produce products and render services that are relevant to you and to improve your experience on our site

  • To provide the services you sign up for, such as subscriptions

  • To carry out marketing analysis and send you communications when we have your permission, or when permitted by law

  • To enable us to show advertising on our sites.

We think carefully about our use of personal data, and below you can find the details of what we do to protect your privacy. This policy covers, among other topics :

  • Information about your rights and our obligations

  • Clarity about our dealings with you and transparency about how we collect and use your data

  • Commitments to how we protect your data

  • Commitments on how we will facilitate your rights and respond to your questions.

We will continue to examine how we can provide more clarity to our users about our use of data.

About this privacy policy

This privacy policy explains how we collect, use, share, and transfer your personal data when you use the services provided on calidogstyle.com.

Personal data is any information about you by which you can be identified. This can include information such as:

  • your name, date of birth, email address, postal address, phone number, and mobile number;

  • debit card details;

  • information about your device (such as the IP address, which is a numerical code to identify your device that can provide information about the country, region, or city where you are based); and

  • information relating to your personal circumstances and how you use our sites, apps, and services.

Sometimes our sites and apps may contain links to third-party sites and services. These sites and services have their own privacy policies. If you follow a link to a third party, you should read the privacy policy shown on their site.

Who we are and how to contact us

The data controller for our sites is Decor & Garnish, Inc. This means we are responsible for deciding how and why we hold and use your personal data. If you want to contact us, you can find our contact details in the “Contact Us” section below.

What personal data do we collect, and how do we use it

We collect personal data when you sign up for our services, browse our sites, or use our apps. This information provides our journalism and other services, displays advertising, and analyzes how visitors use our sites or apps.

The personal data we collect when you register for a CALIDOG account

When you register for a CALIDOG account on calidogstyle.com, we collect the following:

  • your name;

  • your email address;

  • some limited data from your social media profile (further information on this is below) if you have signed in to theguardian.com using your social media details and

  • your photograph if you add one to your profile page.

You can add a username to your profile page, and you can use this when posting content or comments on our site.

When you register for a CALIDOG account, we assign you a unique ID number to recognize you when you are signed in to our services.

When you use our sites, we may also use cookies or similar technology to collect extra data, including:

  • your IP address - a numerical code to identify your device and which can provide information about the country, region, or city where you are based;

  • your browsing history of the content you have visited on our sites, including information on how you were referred to our sites via another website and

  • details of your devices, for example, the unique device ID, unique advertising ID, and browsers used to access our content.

Some of our services, such as Professional Networks, may give you the option of providing more information about your preferences so that we can tailor your experience. Signing up for a membership or a subscription may also mean you need to provide other details, such as your address details:

We will not collect special categories of data - such as information about your race, political opinions, religion, health, or sexual orientation - unless you have chosen to provide that information to us.

Using your social media details to sign in to your CALIDOG account

When you sign in to our sites using your Facebook login details, you give permission to Facebook to share with us your email address and certain aspects of your Facebook profile if you have made this public on your Facebook profile. This only includes your first and last name, age range, link to your Facebook profile, and profile picture. We do not have access to updates on your Facebook profile. If you use your Google login details, you give Google permission to share the information you have made public in your Google profile. This only includes your first and last name, your email address and whether your email address has been validated, your age range, a link to your Google profile, and, if you have one, your profile picture.

Posting comments on our sites

When you post information on a discussion board or comment publicly on an article on one of our sites, the information you post and your username are publicly accessible. This information can be viewed online and collected by other people. We are not responsible for the way these other people use this information. When contributing to a discussion, we strongly recommend you avoid sharing any personal details, especially information that can be used to identify you directly such as your name, age, address, and employer name. We are not responsible for the privacy of any identifiable information you post in our online community or other public pages of the site.

How we collect personal data

We collect personal data when you:

  • become a member or register for an account on calidogstyle.com;

  • purchase any other products/services;

  • attend our events;

  • enter our competitions and surveys;

  • post in our online community;

  • sign up for marketing communications;

  • use mobile devices to access our content;

  • access our sites through cookies and other similar technology; and

  • when you contact us via email, social media, our apps, or similar technologies or mention us on social media.

Why we use your data.

We use personal data collected through our sites for several purposes, including the following:

  • To send marketing communications when we have your permission or when permitted by law.

  • To personalize our services (for example, so you can sign in), remember your settings, display personalized advertising as well as measure how effective our online adverts are, recognize you when you sign in on different devices, and tailor our marketing communications based on what you read on our sites.

  • To carry out marketing analysis, for example, we look at what you have viewed on our sites and apps and what products and services you have bought to better understand what your interests and preferences are, and to improve our marketing by making it more relevant to your interests and preferences. You can opt out of having your personal data used for marketing analysis by going into your account to the “Emails and marketing” tab.

  • To improve our marketing communications, we use a similar technology to cookies to confirm whether you have opened a marketing email or clicked on a link in the email.

  • To sell advertising space on our sites.

  • For statistical purposes such as analyzing the performance of our sites and apps and understanding how visitors use them.

  • To respond to your queries and to resolve complaints.

  • For security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use.

  • To comply with applicable laws and regulations.

Legal grounds for using your personal data

We will only use your data where we have legal grounds to do so. We determine the legal grounds based on the purposes we have collected and used your data. In every case, the legal ground will be one of the following:

  • Consent: For example, you have consented to receive marketing emails from us. You can withdraw your consent at any time. In the case of marketing emails, you can withdraw your consent by clicking on the “unsubscribe” link at the bottom of the email or through your email preferences in the “emails and marketing” tab, when signed into your CalidogStyle account.

  • Performance of a contract with you (or to take steps before entering into a contract with you): For example, when you have purchased a product from us, we need to use your contact details and payment information to process your order and deliver your product.

  • Compliance with law: In some cases, we may have a legal obligation to use or keep your data.

Updating your data and your profile page on our sites

Registering for an account with theguardian.com gives you access to a profile page. Under “edit profile” you can review what information is public when you comment on our articles, or if people look up your profile. You can also update your information or provide extra information if you want.

You may also update your marketing preferences in your account's “Emails and marketing” tab.

Personal data that we receive about you from other organizations

Adding to or combining the personal data you provide to us

When you sign up for our services, we may add to the personal data you give us by combining it with information shared by other trusted organizations. This includes, for example, information about the region that you are located in so that we can show you the prices for subscriptions or other products in your local currency. We may also add information to improve the accuracy of your delivery address when we send out mail. We may also obtain information from partners whose offers we include in some of our marketing communications. We use this information to ensure we do not send you irrelevant marketing.

We also use the information on the content you have viewed on our sites and apps and your interaction with the content to add you to groups with similar interests and preferences so that we can make our online advertising more relevant. Sometimes, we use data about your interests or demographics that third parties have collected from you online to add to these

Using children’s data

We do not aim any of our products or services directly at children under 13, and we do not knowingly collect personal data about children under 13. Some of our services may have a higher age restriction, which will be shown at registration.

Security of your data

We have implemented appropriate technical and organizational controls to protect your data against unauthorized processing and accidental loss, damage, or destruction. When we ask you to set a password to access parts of our sites or apps, you are responsible for choosing a secure password. You should keep this password confidential and choose a password you do not use on any other site. You should not share your password with anyone else, including anyone who works for us. Unfortunately, sending information via the Internet is not completely secure. Although we will do our best to protect your data once with us, we cannot guarantee the security of any personal data sent to our site while still in transit so you provide it at your own risk.

Who do we share your personal data with?

If you attend one of our events hosted by an event partner, we may share your data with that partner for event administration.

We do not share your data with other people or organizations that are not directly linked to us except under the following circumstances:

  • We may share your data with other organizations that provide services on our behalf such as dealing with online payments and other forms of payment processing, ie credit card transactions and preventing fraud.

  • We may also share your data with our advertising partners, as in the section about Online Advertising below.

  • We may reveal your data to any law enforcement agency, court, regulator, government authority or other organization if we are required to do so to meet a legal or regulatory obligation, or otherwise to protect our rights or the rights of anyone else.

  • We may reveal your data to any other organization that buys or to which we transfer all, or substantially all, of our assets and business. If this sale or transfer occurs, we will use reasonable efforts to ensure that the organization we transfer your data uses it in line with our privacy policy.

Any organizations that access your data while providing services on our behalf will be governed by strict contractual restrictions to ensure that they protect your data and keep to all data privacy laws that apply. We may also independently audit these service providers to ensure they meet our standards.

We will not share your data with anyone else for their marketing purposes unless we have your permission.

Some of our webpages use social plug-ins from other organizations (such as the “Facebook Recommend” function, Twitter’s retweet function, and Google+ function). These other organizations may receive and use personal data about your visit to our sites or apps. If you browse our site or view content on our apps, the information they collect may be connected to your account on their site. Please read their privacy policies for more information on how these organizations use personal data.

How long we keep your personal data

We keep your data for only as long as we need to. How long we need your data depends on what we use it for, as set out in this privacy policy. For example, we may need to use it to answer your queries about a product or service and, as a result, may keep personal data while you are still using our product or services. We may also need to keep your personal data for accounting purposes, for example, when you bought a subscription. If we no longer need your data, we will delete it or make it anonymous by removing all details that identify you. If we have asked for your permission to process your personal data and we have no other lawful grounds to continue with that processing, and you withdraw your permission, we will delete your personal data. However, when you unsubscribe from marketing communications, we will keep your email address to ensure that we do not send you any marketing in the future.

How we may contact you

Service communications

From time to time, we may send you service emails, for example, telling you your subscription is ending or thanking you when you contribute or place an order with us.

Marketing communications and editorial newsletters

If we have your permission, we may send you materials that interest you, such as new Guardian offers and updates. Depending on your marketing preferences, this may be by email, phone, SMS, or post.

We offer a range of editorial newsletters. You can manage your subscription to these emails through your profile page when you are signed in to your CALIDOG account.

You can decide not to receive these emails at any time and can “unsubscribe” directly by clicking a link in the email or through your email preferences in the tab “Emails and marketing” when you are signed in to your CALIDOG account.

Market research

Sometimes we may contact you for market research, such as a survey. You can opt-out from being contacted by signing into your CalidogStyle account and going to the “Emails and marketing” tab.

Responding to your queries or complaints

If you have raised a query or a complaint with us, we may contact you to answer or resolve your complaint.

Cookies and similar technology

When you visit our sites or use our apps, we may automatically collect personal data from you using cookies or similar technology. A cookie is a small file that can be placed on your device that allows us to recognize and remember you.

Online advertising

Advertising on our sites that is based on cookies and similar technology

We use personalized online advertising on our sites. This allows us to deliver more relevant advertising to people who visit theguardian.com. It works by showing you adverts based on your browsing patterns and how you have interacted with our sites and apps. It then shows you adverts which we believe may interest you.

When you browse our sites or use our apps, some of the cookies and similar technology we place on your device are advertising cookies, so we can understand what sort of pages you are interested in. We can then display advertising on your browser based on these interests. For instance, if you have been reading a lot of food and drink articles, we may show you more advertisements for food and drink.

We do not collect or use information such as your name, email address, postal address, or phone number for personalized online advertising.

We may also share online data collected through cookies and similar technology with our advertising partners. This means that when you are on another website, you may be shown advertising based on your browsing patterns on calodogstyle.com. We may also show you advertising on the calodogstyle.com website based on your browsing patterns on other sites we have obtained from our advertising partners.

Online retargeting is another form of online advertising that allows us and some of our advertising partners to show you advertising based on your browsing patterns and interactions with a site away from our sites.

For example, if you have visited the website of an online clothes shop, you may start seeing adverts from that same shopping site displaying special offers or showing you the products you were browsing. This allows companies to advertise to you if you leave their website without making a purchase.

Advertising that we place on our site or other sites

We also use personalized online advertising to promote our own products and services. This means that you may see advertising for our products and services on our sites (and our other platforms, such as Guardian Jobs) and when you are on other third-party websites, including social media platforms.

Your rights concerning the personal data that we hold about you

You can contact us about the following rights concerning your personal data:

  • If you would like to have a copy of the personal data we hold on you or if you think that we hold incorrect personal data about you, please write to us at the address indicated in the Contact Us section We will deal with requests for copies of your data or for correction of your personal data within one month. If your request is complicated or you have made many requests, it may take us longer. We will let you know if we need more than one month to respond. You will not have to pay a fee to obtain a copy of your personal data (or exercise any other rights). However, we may charge a reasonable fee if your request is unfounded, repetitive, or excessive.

  • Where you have provided us with consent to use your personal data, you can withdraw this anytime.

  • Where applicable, you may also have a right to receive a machine-readable copy of your personal data.

  • You also have the right to ask us to delete your personal data or restrict how it is used. There may be exceptions to the right to erasure for specific legal reasons, which, if applicable, we will set out for you in response to your request. Where applicable, you have the right to object to the processing of your data for certain purposes.

  • If you do not want us to use your data for marketing analysis, you can change your settings in the “Emails and marketing” tab of your Calidogstyle account.

Your California privacy rights

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. To make such a request, please email info@calidogstyle.com with “Request for California privacy information” in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal data we revealed to other organizations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal data shared in this way is covered by Section 1798.83 of the California Civil Code.